Running a solo optometry practice means your time goes to patients, not process management. Yet most practice management platforms are built for large multi-location groups, with enterprise pricing and feature bloat that bury the core workflows you rely on. RecallFill flips that model. We deliver the clinical and billing efficiency you need—recall automation, contact lens management, and patient communication—at a price and scope that respects your independence. Here’s a direct comparison to the enterprise-tier alternative, Cliniko.
Cliniko’s enterprise tier starts at €79 per month, but that’s just the entry point. As a solo practitioner, you often pay for modules you never touch, like multi-user scheduling and complex audit trails. Worse, price increases are tied to user count, not practice size. That means a one-doctor practice can face the same base cost as a five-doctor group. For a solo optometry clinic, that’s €948 per year spent on features designed for someone else’s workflow. RecallFill’s flat-rate pricing for solo practitioners is significantly lower, and it’s built exclusively around the metrics that matter to you: recall compliance, patient retention, and optical sales.
Let’s get specific. The table below contrasts what each platform delivers for a single-provider optometry practice, with a focus on clinical workflow, patient communication, and cost transparency.
| Feature | RecallFill (Solo Plan) | Cliniko (Enterprise Tier) |
|---|---|---|
| Base Monthly Price | $49 (flat, no per-user fees) | €79 (est. $85+ per user) |
| Annual Commitment Required | None, month-to-month | Yes, 12-month contract |
| Recall Automation (appointment, contact lens, exam due) | Full automation with custom recall intervals | Basic reminders only, no recall logic |
| Contact Lens Inventory Tracking | Linked directly to patient recall and dispensing | Manual entry, no linking to recall |
| Optical Sales Integration | Built-in frame/ lens order tracking | Requires third-party add-on (extra cost) |
| Patient Communication (SMS/Email) | Unlimited, included in price | Per-message fees or add-ons |
| Customizable Recall Reports | Real-time dashboards, exportable | Limited to standard reports |
| Multi-Location Support | Not needed (solo focus) | Included, but adds complexity |
| Learning Curve | Under 1 hour to master | 1–2 days of training required |
| Customer Support | Direct, from founder-led team | Ticket-based, slow for solo users |
You didn’t choose optometry to become an IT administrator. RecallFill’s interface has been designed with a single provider in mind: no complex user roles, no multi-location tabs, just a clean flow from patient check-in to exam notes to recall scheduling. The system automatically populates your daily recall list based on the last exam date, contact lens stock, and how long patients have been away. That’s not a feature you can turn on with Cliniko—it’s an afterthought that requires custom scripting or spreadsheet workarounds.
And consider the cost difference. Even if Cliniko’s enterprise tier is reduced for a solo user, you’re still facing annual price increases tied to user count. RecallFill locks in your solo rate for as long as you’re a single-provider practice. Plus, there are no hidden fees for SMS credits, no per-seat licensing, and no “premium” support tiers. You pay one flat monthly price, and that’s it.
Migration is a real concern. With RecallFill, we’ll import your patient demographics, exam history, and contact lens inventory from your current system—usually within a single weekend. We’ve moved practices from Cliniko, Eyefinity, and Revolution before. Our team provides hands-on onboarding, not just a PDF manual. After setup, remember: your patients will also benefit from better communication, because RecallFill sends automated, branded recall messages that increase appointment show-rates by an average of 28%.
An enterprise EHR is a sledgehammer when you need a scalpel. As a solo optometrist, your revenue depends on keeping your recall list full and your optical dispensary moving. RecallFill helps you do both without budget strain. Try it risk-free for 30 days—we’ll even handle the data migration. Compare the total first-year cost (including setup and any add-ons) and you’ll see why over 500 solo practices have made the switch. Your practice is unique; your software should be too.