For optometry practices, every patient interaction matters—from the moment they book an eye exam to the follow-up reminder for contact lens refills. While Fresha has become a popular choice for appointment scheduling, its pricing model—starting at €0 per month—hides a significant cost: steep transactional fees that chip away at your revenue with every booking and payment. Hidden charges can quietly drain your margins, especially for high-volume clinics. That’s why more optometrists are turning to RecallFill, a purpose-built solution designed to streamline recall management, boost patient retention, and keep more of your hard-earned revenue.
Fresha’s freemium model may seem appealing, but it comes with strings attached. While the platform itself is free, it charges transaction fees on every payment processed through its system. For optometry practices that see dozens of patients daily, these percentages add up quickly. Consider a typical eye exam priced at €80—Fresha might take 2% to 3% per transaction, plus additional fees for premium features. Over a year, a busy clinic could lose thousands of euros. With RecallFill, you pay a predictable flat rate, and our pricing covers not just scheduling but also automated recall reminders, patient communication, and loyalty tools—no hidden costs.
Optometry is unique: patients need annual eye exams, contact lens fittings, and routine follow-ups. Fresha is a generic booking platform, so it doesn’t offer specialized recall workflows. RecallFill was built specifically for medical and optical practices. We automate the entire recall cycle: track last visits, send personalized reminders via email or SMS, and follow up automatically until the patient books. You can segment patients by prescription type, last exam date, or product interest. This level of customization is impossible with Fresha’s one-size-fits-all approach.
| Feature | RecallFill | Fresha |
|---|---|---|
| Pricing Model | Flat monthly fee (from €49/mo) | Free base plan, but |
| Transaction Fees | None—no fees on payments | 2-3% per transaction |
| Recall Automation | Built-in, automated reminders | Not available |
| Patient Segmentation | Advanced (by prescription, visit date, etc.) | Basic |
| Optometry-Specific Templates | Yes—customized for eye care | No |
| Loyalty & Marketing Tools | Included in all plans | Add-on, often paid |
| Customer Support | Personal, optical-industry expertise | General, ticket-based |
| Integration with Practice Software | Seamless with major EMRs | Limited |
Take a busy optometry clinic with 4,000 active patients. On Fresha, they processed 50 appointments per week, each averaging €100. Fresha’s transaction fee of 2.5% cost them €6,500 annually—money that could have funded new equipment or staff training. After switching to RecallFill, they paid a flat €99/month, saving over €5,000 per year. Plus, RecallFill’s automated recall reminders increased appointment booking rates by 30%, filling slots that were previously empty. This is the kind of tangible ROI you can expect when you choose a solution built for your practice.
Your practice deserves a partner that understands optometry’s unique challenges. RecallFill offers transparent pricing, no hidden fees, and specialized features that drive patient retention and revenue growth. Compare us to Fresha, and you’ll see why forward-thinking optometrists are making the switch. Get a demo today and see how RecallFill can help you recover lost revenue and keep your patients coming back for years.